Renewal of amazake sales online store to Shopify | Amazake sales

We were in charge of renovating an online store that sells amazake. Sales were sluggish with the existing shopping cart system, so we decided to switch to Shopify to really boost sales .

For the renewal, we reviewed the site structure, adjusted the brand tone, and provided photography direction .
To help visitors find the products smoothly, we organized the purchase path and added information about physical stores, with the aim of attracting customers offline.

We also re-shot the photos and improved the overall quality of the site , unifying the brand's worldview and adjusting the design to make it more visually appealing.

After the renewal, the number of people coming in from social media increased, and we started receiving multiple orders immediately after the launch .
By utilizing Shopify, we have evolved the site into one that is both easy to operate and easy to attract customers.

✅Business content: Amazake sales ✅Purpose of building the site: Switching from an existing online shop
✅ Areas of responsibility :

• Structure design (designing the flow so that visitors can easily find products)
• Adjusting the tone and manner (unifying the brand's worldview)
• Photography direction (taking new photos to convey the appeal of the product)

✅ BEFORE (Issues before renewal)

• We were using a cart system from another company, but sales were sluggish.
• We decided to move to Shopify and seriously strengthen our sales.

✅ AFTER (Improvements)

• Review the site structure and optimize the purchasing path
• Add store information and attract offline customers
• New photos to improve brand image

✅Achievements

• Increased inflow from SNS
• Immediately after publication, multiple orders were received

* This is a private project. The images shown are for illustrative purposes only.