Using an EC site to design a website that supports brand growth | Pet supplies sales

We were in charge of creating a new online shop selling original pet supplies.
In this project, the emphasis was on using the e-commerce site not simply as a sales tool, but as a strategic tool for business expansion .
We have built an e-commerce website that will not only increase online sales but also serve as a stepping stone to expanding into physical stores .

Specifically, I was responsible for Shopify's Liquid implementation, design, app configuration, and Flow configuration .
We have created an EC site that is designed to work in conjunction with retail stores.

In addition, as the site also serves as a portfolio, the design was adjusted with an emphasis on the brand's worldview .
We designed a navigation system that allows users to easily find products, evolving the site into an e-commerce site that supports growth both online and offline .

✅Business description : Online sales of original pet products ✅Purpose of site construction : Utilizing Shopify to build an EC site that supports the strategy of online sales & brick-and-mortar store expansion ✅Area of responsibility :

• Site structure design (optimizing the flow between online and offline)
• Design adjustment (expressing the brand's worldview)
• Liquid implementation & coding (optimized for Shopify)
• App installation & Flow configuration (supports operational automation & efficiency)

✅ Construction details

• Language used : Liquid/HTML/CSS
• Construction period : September to October 2023
• Responsibilities : General development, design, application installation settings, Flow settings
• Coding : Customized about 50% of the site, with the rest using default sections
• Installed apps : None

*This is a confidential project. The images shown are for illustrative purposes only.