Introducing a subscription feature to promote continuous purchases | Koji beverage sales

As director, I was in charge of creating a new online shop selling koji drinks.
We oversee the entire construction of the EC site, and handle a wide range of tasks from planning, design, content creation, and technical settings .
We built a website that is easy to use and operate, while keeping in mind the brand's worldview.

Through site structure design and wireframe production, we designed a path that would allow visitors to easily find products.
We also adjusted the tone and wrote the content, aiming to create a site that would properly convey the brand's value.

In addition, a subscription function has been introduced to encourage repeat purchases .
We have also included a review function, creating an environment where new customers can make purchases with confidence.

✅Business description : Online sales of koji drinks ✅Purpose of site construction : Launching a new EC site using Shopify ✅Area of responsibility :

• Site structure design & site map creation (optimizing purchase flow)
• Wireframe creation (design with emphasis on ease of use)
• Content writing (writing text that conveys the appeal of a product)
• Photography direction (unifying the brand's worldview)
• Adjusting tone and manner (consistent visual and message design)
• Technical construction & various settings (building the optimal environment by utilizing Shopify's functions)

✅ Construction details

• Languages : None
• Construction period : April to June 2024
• Responsibilities : Direction, general development, tone adjustment, app research and settings
• Coding : None
• Apps introduced :
  • Shopify Subscriptions
  • Judge.me (review feature)
    

*This is a confidential project. The images shown are for illustrative purposes only.