✅Business : Direct sales of mangoes ✅Purpose of site construction : Launch of new direct sales site ✅Responsibilities : Design, planning, construction, operation support
Project Overview━━━━━━━━━━━━━━━━━
In June 2022, I worked on my first Shopify construction project, building an e-commerce website for Minami no Kajitsuen, a company that sells mangoes directly delivered from farmers.
Key points of the project━━━━━━━━━━━━━━━━━
While typical online shops tend to focus on product photos, this site emphasizes building trust with customers by putting the photos and stories of the producers at the forefront.
[Key points taken into consideration when creating the website]
1. Ingenuity to convey the appeal of producers
He personally conducted on-site interviews and took photos of the farms and producers. By carefully introducing their commitment and passion for cultivation, he was able to more effectively communicate the value of the products.
By seeing the actual farm situation with our own eyes and capturing it on camera, we were able to create more compelling content.
❷Clear expression of product value
The quality ranks of mangoes are clearly shown with photos and descriptions. The characteristics of each rank, such as size, sugar content, and appearance, are explained in detail, and the reasons for the price differences are made clear.
3. Increase appeal with original photos
Most of the photos used on the site were taken by me during my on-site research. By capturing the actual farm conditions and the expressions of the producers, I was able to enhance the site's credibility and appeal.
[Technical features]
We customized the necessary functions and design based on the basic Shopify theme. We also created a "Past Customer Testimonials page" to help increase purchasing motivation and create a sense of security for new customers.
[Results after release]
The mango harvest and sales period is only two months, from July to August, but we receive dozens of advance orders every year from early spring.
We are very pleased that direct sales through the site have helped farmers increase their profits.
Creating a direct sales system that keeps intermediate costs down has resulted in benefits for both producers and consumers.
Summary━━━━━━━━━━━━━━━━━
For online shops selling agricultural products, it is important to properly communicate the producers' passion and the value of their products.
We hope that Minami-no-Kajitsu-en's case will serve as a useful example of a success story that captures these key points.
P.S.━━━━━━━━━━━━━━━━
The first view of the current site features a family photo taken by the mango farmer's eldest son.
The lovely photos convey the warmth of a family-run business and add to the site's appeal.
And above all, the mangoes from Minami no Kajitsuen are so delicious with a concentrated flavor that I can wholeheartedly recommend them. Please give them a try.
[Detailed construction information]
Construction process: From design to HTML coding and some implementation of liquid for Shopify. Based on a basic theme.
Languages: Liquid/HTML/CSS
Construction period: From the end of June to mid-July 2022 Areas of responsibility: General development, design, application installation settings, operation support Coding: Since it is theme-based, several parts such as titles Apps introduced: InstaFeed, Judge me, Delivery Manager
https://minamino-kajituen.com/
(Currently temporarily closed)
